Weightlifting Biomechanics

Weightlifting Biomechanics

Australia
Weightlifting Biomechanics
Weightlifting
Producing
On behalf of NBC/Quokka Ventures analyzed adidas sponsored athlete performances, such as Cheryl Haworth's lifts. This piece of informative and immersive content tied into adidas and explored the technical aspect of weightlifting. A comprehensive contextual selling plan was developed to promote adidas products next to appropriate areas of editorial content.

Awards

  • Macromedia Site Of The Day

    Best Website

    Winner

  • Communication Arts Award

    Interactive Media

    Winner